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Colleen Hoover fans will be on cloud nine after Blake Lively’sIt Ends With Us, based on the author’s work, has become a theatrical success. While the film is a clear winner at the box office, it is also gaining attention for a reported feud between Lively and co-star Justin Baldoni. One latest update proves that the feud could be bigger than fans ever imagined.
Baldoni, who also serves as the director of the film, has hired the help of a PR crisis manager. The actor was largely absent from the promotional campaign of the film. He also did not pose for any photos with Lively during the premiere of the film nor did he interact much with the rest of the cast.
Justin Baldoni Brings In Johnny Depp’s PR Crisis Manager After Alleged Rift With Co-Stars
Ever sinceIt Ends With Uspremiered last week, fans have been finding clues about how starsBlake Livelyand Justin Baldoni allegedly didn’t see eye to eye. However, the latest move from Baldoni almost confirms that something is amiss between the cast of the new film.
“She is not just a victim”: Blake Lively Ends Her Beef With Justin Baldoni Rumor Detailing Why She Sidelined the Domestic Abuse to Spread a Stronger Message
According toTHR, Baldoni has hired PR crisis manager Melissa Nathan. Nathan’s The Agency Group earlier did PR work for Johnny Depp during the Amber Heard trial.Fans began noticing the alleged issuewhen Baldoni appeared on the red carpet of the film’s New York premiere along with his wife Emily Baldoni, and did not pose for photos with Lively (via USA Today).
TheGreen Lanternactress posed with other cast members like Brandon Sklenar and Jenny Slate. Moreover, Hoover and Lively follow each other on Instagram, but neither of them nor the cast members follow Baldoni. The actor was also the subject of some negative press which accused the actor of making Lively uncomfortable on set.
Fans find the whole ordeal similar toDon’t Worry Darling, where many speculated an alleged feud betweenFlorence Pughand Olivia Wilde. Others shared that hiring someone who representedJohnny Deppwas a clear sign that something serious was going on with the film. Some of the fan reactions read:
This press reminded me of Don’t Worry Darling
Bro knows what he’s doing
Him hiring someone who represented Johnny Depp certainly raises eyebrows.
Is it really that much of a crisis? Perhaps there’s more to it..
I don’t think how Blake handled the movie press was cool, but I get her message that Lilly is a strong girl who learns to not be defined by her abuse. Her pr wasn’t the best. However I have always been on her and the cast side for whatever reason they iced him out for.
The film explores Lively’s Lily Bloom who moves to Boston to start a new life and meets Baldoni’s Ryle Kincaid. However, the relationship takes a turn for the worst, at which point Lily’s first love Atlas Corrigan also enters the picture, a role played by Brandon Sklenar.
Blake Lively’sIt Ends With UsIs A Commercial Success Despite Its Mixed Reviews
Colleen Hoover fans are reportedly flocking to theaters to see the film. According toTHR, the film has grossed $50 million domestically and $80 million worldwide.It is a pretty great achievement, considering the film’s modest $25 million budget. It managed to beat its prime competition this week,Borderlands.
“So this is where the disaster stems from”: Forget About Blake Lively’s Alleged Feud With Justin Baldoni, Fans Are Complaining About Another Big Mistake in It Ends With Us
However, the reviews of the film are an entirely different story. According toRotten Tomatoes, Lively’s film has a 58% rotten rating from 139 reviews. The website consensus also criticized the“clunky”dialogue in the film but takes a dig at Hoover by stating that the film was more graceful than the book.
However, 2500+ verified audience members (of which a majority might be Hoover’s fans) are currently vouching for the film, with a 93% audience score on the site.
It Ends with Usis currently running in theaters.
Hashim Asraff
Senior Writer
Articles Published :3019
Hashim Asraff is a Senior Entertainment Writer at FandomWire, with over 2,800 articles published on celebrity culture, comic book movies, and major TV franchises. With a background in Sociology and a keen interest in pop culture, Hashim brings a unique lens to breaking news stories, character deep-dives, film rankings, and fan-driven perspectives.His coverage often includes the MCU, DCU, hit network shows, and celebrity profiles, giving readers a rich blend of entertainment and analysis. A longtime fan of crime and investigative series, Hashim has watched thousands of episodes of NCIS, Criminal Minds, Law & Order: SVU, Bones, Blue Bloods, and The RookieA passionate storyteller and wordsmith, Hashim has also worked as a ghostwriter and managed multiple social media handles. He brought his writing expertise to FandomWire to also pursue his lifelong love for cinema and television.
