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Dakota Johnson’sMadame Webis getting a standalone treatment as opposed to other famous franchises under Marvel Studios, but even though it falls under Sony’s Spider-Man Universe, it remains its own narrative. This creative decision from the producer of the movie aims to combat the so-called “superhero fatigue.”

Madame Webwill follow the story of Cassandra Webb, a paramedic turned psychic who forges a relationship with three young women bound to become superheroes. Apart from Johnson, Sydney Sweeney, Celeste O’Connor, and Isabela Merced also appear in the film.
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Madame WebProducer Fights Superhero Fatigue With A Standalone Movie
In an exclusive interview withComic Book,Madame WebproducerLorenzo di Bonaventuraexplained the reason behind choosing to tell the story ofDakota Johnson’s Cassandra Webb independently from other Spider-Man narratives or other Sony characters.
“We made a decision early on that the advantage in this story was not to attach it to all these other stories. We tip the hat. But really, we wanted to concentrate on a character journey, and I think some of the superhero fatigue that people talk about is because those movies are often not about the central character.”

Superhero fatigue began to plague the Marvel community during the pandemic when the studio released an onslaught of movie and series content. The producer and theMadame Webteam plan to fight this disease by releasing a standalone film.
“And so we felt it was a stronger choice for us to say, ‘This is Madame Web’s story.’ She comes out of the Spider-Man comic books, but it’s not part of this other giant thing. It is its own standalone, which gave the freedom to really tell the character story.”

Johnson previously teased the film as something she has never done before. TheFifty Shades of Greyactress also admitted that no amount of preparation could have equipped her for the role, though she’s very happy to have been given the opportunity to play a superhero in her career.
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Fans Are Not Convinced WithMadame Web’s Strategy
Madame WebdirectorSJ Clarkson, who also helmedJessica Jones, echoed the same statement about the film’s nature viaEntertainment Weeklyand admitted she had enough creative freedom to go about the project without thinking of its connection to other franchises.
“She’s definitely in a standalone world. I was able to just have free rein and let the movie be what it needed to be, as opposed to trying to force it into something else. That was a gift, in a way, to be able to take something and bring a fresh and I hope original take to it.”

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Despite the attempt to appease the fans, many insisted that superhero fatigue has nothing to do with interconnected franchises but more with the scripts, characters, and overall execution of the movie. Others just expressed their complete disinterest inMadame Web.
Now I’m definitely even less interested in it

— What If It Was… (@The_Last_One_in)August 10, 2025
Superhero fatigue isn’t because of connections to other projects, but more to do with making a proper script, ensuring great character development, action sequences and VFX. And also not releasing too many projects.
— Ryan Paul (@RyanPaulZ95)June 29, 2025
NopeGot it all wrongThat has nothing to do with Superhero fatigueLiterally no one even wants to see it
— DUBEM. (@therealokeke)August 08, 2025
More like shouldn’t been made in the first place
— DHR FIGHTER STUDIOS 💥 (@DevinHughe6280)June 18, 2025
There’s no superhero fatigue. It’s mediocre movie fatigue and Madame Web will only add to that exact fatigue.
— Sky 🧟♂️ (@SkymiiboTWD)June 14, 2025
so now this movie goes from a flop to straight unwatchable. This will be the biggest flop of all the sony comic movies
— Danny D (@CulverzKingSTG)July 29, 2025
Only time will tell if the audience will change their minds aboutMadame Web, so be sure to catch it in theaters on July 08, 2025.
Ariane Cruz
Senior Writer
Articles Published :3533
Ariane Cruz is a Senior Writer at FandomWire, majorly focusing on TV shows with over 3,000 articles published. Her love for pop culture and the creative arts fuels her passion to deliver engaging and informative stories. Her daily consumption of films, shows, and books keeps her energized for the day, along with her mission to serve as the bridge between fans and their favorite franchises.