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The driving force behind the successful cooperative shooterHelldivers 2and the creative director of Arrowhead Studios, Johan Pilestedt, humorously took a jab at Ubisoft’s pirate game,Skull and Bones, while also tapping into a simmering frustration among gamers.
The online world is a hub of active communication, particularly within the gaming community. So, it’s no surprise that the jabbing Tweet from Pilestedt has garnered a lot of attention, with many pointing out what they see as unsavory business practices by large game studios.
Criticism of AAAA Label Highlights Gamers’ Desire for Genuine Innovation
Pilestedt’s cryptic tweet referencing Ubisoft’s self-proclaimed “AAAA” label forSkull and Bones, caught the attention of many gamers.
So, I want to declare@helldivers2the first sixtuple A (AAAAAA) game. 🤔🤷♂️🤣
— Pilestedt (@Pilestedt)June 28, 2025
The exaggeration of “sixtuple A” by Pilestedt was clearly in jest, but it highlighted the current trend of game studios using increasingly grandiose terms to hype their games. This strategy has faced criticism from fans who believe it places more emphasis on marketing buzzwords rather than genuine innovation.
It’s about time for a remaster by now?
— Daniel Sherlock (@mcsherlocks)July 21, 2025
A lot of gamers believed that the term “AAAA” was just a marketing strategy or a way to justify the $70 price. They thought that the AAAA designation was deceptive, especially becauseSkull and Bones, a game that had been in development for over ten years, didn’t bring anything particularly new or groundbreaking.
Helldivers 2’s Biggest Issue Isn’t Weapon Performance or Stability Issues, It’s How a Helldiver Stands Up
Players were let down by the factthe game appeared to be missing the enjoyable elements ofBlack Flag, such as on-land exploration and combat.
Helldivers 2: A Game Fans Actually Want
Fans had eagerly anticipated a sequel to the squad-based, top-down shooter since its release in 2015. Utilizing his Tweet, Pilestedt contrasted the hypothetical “Sixtuple A” game witha game that fans truly desire, a sequel to a beloved title built on strong gameplay rather than marketing hype.
“The weakest pulse is being kept alive by Ubisoft…”: Beyond Good & Evil Fans Aren’t Being Sucked in by Potential False Promises Ahead of 20th Anniversary Release
The originalHelldivers, which launched in 2015, established itself as a unique game. Its combination of intense action, dark humor, and strategic depth created a devoted community that continues to praise its unforgiving difficulty and rewarding teamwork.
The long-awaited sequel has proven to be a worthy successor. Expanding on the original’s strengths,Helldivers 2has received critical acclaim and enthusiastic support from the existing fanbase.
Critics have lauded the sequel for maintaining the core gameplay that made the firstHelldiversso addictive while also introducing meaningful improvements. Whether it’s the wider variety of enemy types, the deeper campaign structure, or the long-awaited quality-of-life features that streamline the gameplay,Helldivers 2has struck a perfect balance between familiarity and innovation.
Pilestedt’s tweets garnered a positive reaction from enthusiasts. Even though Pilestedt’s remarks were intended to be light-hearted, they have reignited a debate about game developers meeting fans’ expectations.
What do you think about Pilestedt’s joke? Let us know in the comments below!
Chad Glapion
Articles Published :37
Chad Glapion is an avid gamer since the mid-’90s, with a passion for narrative-focused and grand strategy games. He’s also a pet dog and reptile enthusiast and a writer of speculative fiction. Personal favorite games include the original Mass Effect trilogy & the Crusader Kings series.
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arrowhead studiosHelldivers 2Ubisoft
