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A lot has happened in the years P Diddy, a.k.a. Sean Combs built himself up as one of the best producers and rappers in the music industry. He’s worked with several popular artists from the 90s through the 21st century until now. Some of the artists who worked with him were also Grammy-nominated individuals and winners of multiple other prestigious awards.
Not only did he invest his time and effort into the music he was working on, but he also branched out into the world of business and entertainment.
According to Yahoo Entertainment, the critically acclaimed rapper boasts a net worth between $600 million and $1 billion. So let’s dive into the various investments he made over the years to attain this sort of wealth.
Bad Boy Records by P Diddy
Before the incredible success he achieved during the 90s,P Diddyworked as a talent director for Uptown Records, a label that defined the genre of rap and hip-hop between the late 80s and early 90s. This was founded by a lesser-known, yet successful rapper named Andre Harrell.
Diddy eventually parted ways with the company and formed Bad Boy Records in 1993. Sean “Diddy” Combs had a couple of legacy signings added to his roster of artists.
One of his initial artists was The Notorious B.I.G., who unfortunately lost his life in 1997. BIG was one of the individuals who were regarded as the pioneers of hip-hop or “gangsta” rap. Faith Evans, Janelle Monae, Danity Kane,Machine Gun Kelly, Pitbull, and French Montana were some major artists signed under Bad Boy Records.
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Diddy also worked with his long-time girlfriend (now ex-girlfriend) Cassie Ventura, with whom he has a troubled past.
The label produced and released multiple albums and tracks that reached the Billboard Top 200 and Top 100 while acquiring gold, platinum, and diamond certifications on numerous occasions. According to multiple sources, Bad Boy Records was worth an estimated $100 million at its peak.
P Diddy’s immensely successful clothing company, Sean John
Not only was P Diddy a massive figure in the music industry, but he also was known for his taste in fashion. A few years after starting his successful record label, Diddy decided to put his money into the world of fashion business, and he created Sean John.
The company made its debut during a Bloomingdale’s event during the late 90s, and eventually, it was awarded for its excellence in men’s fashion.
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Sean John was presented with a CFDA Fashion Award while being named the Men’s Designer of the Year in 2004. Sean John also attracted a lot of attention from the media. This company also managed to acquire brands like Enyce and Liz Claiborne.
Macy’s has allegedly kicked clothing brand Sean John to the curb:“Diddy’s clothing brand Sean John will no longer be carried in Macy’s, with an insider connected to the retail giant tellinghttps://t.co/AY5l3cveNGexclusively that the rapper’s label won’t be available on the…pic.twitter.com/FaENyydnYS
The company’s success would eventually land a deal with Macy’s, which was its sole retailer for many years. This also had Sean John involved with the NBA for a brief period as well.
While the company is largely under the radar right now, Sean John once made at least $500 million annually according to multiple sources.
Ciroc Vodka and DeLeon Tequila
P Diddy’s venture into the world of wines and spirits began with Ciroc Vodka. As the brand entered a decline, Combs entered into a deal with Diageo PLC, a company based in London, England.
This brought the rapper great success in the world of alcoholic beverages as well. Eventually, Diageo, a proud owner of 200+ brands acquired DeLeon Tequila with Diddy. However, this business relationship ran stale after a point.
Diddy issued a lawsuit claiming that his brands were treated unfairly because he was black (viaForbes). He also claimed that Diageo didn’t promote or market his alcohol as much as his competitors were being pushed at the time.
The two eventually parted ways after Diageo claimed that Diddy’s accusations were of “bad faith” and reversed the lawsuit onto Diddy saying the rapper failed to keep up with his investment promises.
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Their 15-year relationship came to an end, and Diageo remains the sole proprietor of both brands. Forbes stated that their partnership generated a billion dollars while it lasted.
P Diddy’s acting career
Being the icon that he was during his peak, it was only a matter of time before various Hollywood projects approached Diddy to collaborate. While he didn’t receive much screen time overall, his brief acting ventures also possibly made him a lot of money.
Besides making guest appearances on music-related documentaries, popular comedy events, and talk shows, Diddy is best known for his work onRussell BrandandJonah Hill’sGet Him to the Greek.
Combs also made a few appearances onHawaii Five-O,Entourage, andIt’s Always Sunny in Philadelphiaas well.
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In 2005, Diddy also appeared on MTV’sMaking the Band. He helped form an all-girl music group called Danity Kane. This group featured Aundrea Fimbres, D. Woods, Shannon Bex, Dawn Richards, and Aubrey O’Day, the five singers of the band.
However, the group parted ways with Diddy’s record label after members of the band were individually fired at different times. According toNPR, Richards once sued Diddy over se*ual assault and battery.
P Diddy’s Revolt television network
During the early 2010s, P Diddy formed a company calledRevolt, a television network that was a part of an agreement involving Comcast and NBCUniversal. In this deal, Comcast agreed to promote and carry multiple minority-owned networks.
Revolt was one of the few that functioned under Comcast and it mainly focused on airing hip-hop and urban contemporary music videos, which mostly occupied its schedule. It also has segments or shows dedicated to the African-American community and culture.
However, Diddy decided to step down from his position in the company due to the various legal lawsuits that ended up surfacing.
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The company also had a subgroup called Revolt Films, which helped in terms of finance, producing, and developing movie projects.Lawless(2012) andDope(2015) were two notable projects Revolt worked on.
Rakibul John Rodgers
Articles Published :160
Rakib is a writer at Fandomwire. He loves to delve into the worlds of horror, mystery, and pop culture. With a keen interest in sports, particularly basketball and MMA, he stays up-to-date on the latest developments. Outside of writing, Rakib values time with loved ones and finds solace in music, his first love.
